Avantgard is a Czech brand of men's accessories - ties, shirts and suspenders - that builds on craftsmanship and a contemporary approach to style. Together with Darina Fiala from Studiospolu, we created the concept and design of the project's visual identity from scratch.
The logo is based on an airplane motif with an integrated letter A – a reference to pilots as style icons and to Pardubice, the hometown of aviation pioneer Jan Kašpar. The symbol functions as a distinctive sign as well as a subtle detail on labels, boxes or cufflinks.
